Seed

Where planning adapts, collaboration flows, and insights drive every decision.

ToB DesignDesign System

I led the design and prototyping of Seed, an AI-powered platform revolutionizing how organizations manage their budgets.

By transforming static spreadsheets into dynamic, collaborative systems, Seed empowers teams to gain clarity, understand their financial impact, and drive smarter decisions, particularly for those without full-time finance departments.

Project Type

Solo-led Design Initiative

Role

Product Designer — UX Strategy, System Thinking, Interface Architecture

Timeline

June 2024 – January 2025

Tools

Figma · Protopie · FigJam · Whimsical

Focus

Optimization of complex B2B workflows
Modular and extensible UI architecture for cross-functional teams

Problem Space

When Budgeting Becomes a Bottleneck

The Challenge

Budgets Built to Break

74% of startups lack a full-time finance team. Budgets live in static spreadsheets and siloed chats, delaying decisions and hiding risks—until it’s too late.

The Opportunity

Clarity Without Complexity

Seed turns budgeting into a real-time, collaborative system—modular, AI-powered, and CFO-free. 86% of YC startups say budgeting is their top internal pain by Series A.

Design Goal

Make Budgeting Work for Everyone

Seed empowers teams to plan, align, and adapt—without spreadsheets or finance degrees. Visual insights, guided flows, and real-time alerts make strategic budgeting accessible.

Design Principles

Built for Clarity and Control

Real-Time Clarity, Human Control

AI offers timely, data-backed insights—users stay in charge of every decision.

Transparent Collaboration, Aligned Action

Shared context enables dynamic teamwork and eliminates silos.

Visual Simplicity, Operational Confidence

Complex budgets become intuitive through clean, focused visualizations.

Early Signals, Smarter Responses

Seed detects risks before they escalate and recommends effective next steps.

Core Features

Four Transformative Experiences

Real-Time Financial Command Center

Monitor budgets, forecasts, and key metrics with AI-prioritized insights—always up to date.

AI-Guided Budget Planning

Plan smarter with real-time recommendations, anomaly detection, and context-aware input.

Collaborative Shared Budgets

Dynamically allocate resources, resolve conflicts, and align teams in real time.

Live Monitoring with Actionable Alerts

Detect risks early and take action fast with proactive AI-driven suggestions.

Design System

UI Highlights

Impact

System Thinking in Practice

Seed challenged me to think like a systems designer. It was an opportunity to synthesize my past experiences in AI and healthcare into a cohesive product vision, and to design with clarity, extensibility, and collaboration in mind.

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